The printing temperature you are using is actually more close to the temperature used to print ABS.
PLA printing requires, 210 degrees fr the hot ends and 40 degrees for the bed. Also make sure that the speed % for the first layer is between 20 to 30% of the default printing speed.
Ok I would suggest having a look at the link below as well:
The adhesive side of the sticker is for the glass bed not for the printed model:
Please request a firmware download via the Ticket System